Listerine Launches Digital Campaign

This October will see leading mouthwash brand Listerine launch their new digital campaign ‘Mouth Off’ which aims to raise awareness of all the things people put their mouths through.

The Listerine Mouth Off depicts the ultimate rap battle that takes place between the mouth’s worst enemies to determine who really is the ‘baddest’ for the mouth. The host of the show, MC Total Care, will announce the winner which will then be followed by the ultimate beat-down rap, proving his seniority over any of the wannabe contenders because when it comes to mouths, nothing is bad enough to beat Listerine Total Care.

For the first time, Listerine will also have a presence on Twitter, where the @ListerineUKMouthOff handle will allow fans to follow and interact with these outspoken chins. Followers will also have the opportunity to suggest their own character personas, by using #BadForMyMouthRapper.

Sissel Gynnild, assistant brand manager for Listerine, says: “We are particularly interested in talking to younger adults with the YouTube campaign to help them reconsider all the things they put their mouth through. By including some amazing British rappers in our videos, we hope people will find the content engaging and fun”.

More info: www.YouTube.com/ListerineUK