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Living Proof Awarded Pair of U.S. Patents

PolyfluoroEster fills performance gaps left by silicones, firm says.

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By: TOM BRANNA

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Living Proof, Inc., Cambridge, MA, has been granted two U.S. patents related to its PolyfluoroEster technology. The company believes this new technology has the potential to fill performance gaps that currently exist with the widespread use of silicones in the $35 billion worldwide hair care industry.


Issued under U.S. Patent Nos. 7,763,240 and 7,785,575, the patents claim the use of a broad class of fluorinated esters for treating hair.

“The creation of PolyfluoroEster allows us to deliver performance characteristics in hair care that were not been possible before,” said Eric Spengler, senior vice president of research and development for Living Proof. “Our material deposits a thin, hydrophobic film on the hair with a low coefficient of friction. This allows us to fill both a technical need and performance gaps left by silicones.”

“We view this invention as Living Proof’s opportunity to spur the next big leap forward in the hair care industry. In the coming years it will lead to many new products that will deliver on our promise of truly differentiated performance and dramatically better results for consumers,” added Rob Robillard, president and chief executive officer of Living Proof.

Living Proof’s products have been awarded a number of beauty awards including Allure’s Beauty Breakthrough Award and the Cosmetic Executive Women’s Awards for Indie Company of the Year, Best Hair Styling Product and Best Hair Care Product.

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