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Features "category-first" AI hair quiz, e-commerce and an inside look at the salon in its Boston headquarters.
March 13, 2023
By: Christine Esposito
Editor-in-Chief
Living Proof has made its foray into the metaverse. In partnership with e-commerce patform ByondXR, the hair care company has opened a virtual store. Consumers can browse product offerings and the brand’s heritage through a digitalized, immersive and interactive online shopping experience. Utilizing extended reality as the enabling technology, the HD-quality, 3D and 360-degree experience features four highly interactive virtual rooms and what the brand is calling a groundbreaking, category-first AI quiz. “Living Proof has always used cutting edge technology to solve real world hair problems,” Zach Rieken, Living Proof CEO, said in a statement. “This new digital experience is the perfect vehicle to further immerse Living Proof's community in our brand and to learn more about how our innovations are continuing to push the boundaries of hair care.” The experience opens with Dry Shampoo Center, showcasing the brand’s popular Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. They can then take an AI Hair Quiz to find their individualized hair routine, get an inside look at Living Proof’s salon in its Boston HQ, learn how to recycle beauty products with Terracycle. Visitors can also purchase products directly from the virtual store. With ByondXR gamified elements encourage users to continue navigating the space, incentivizing with free samples rewarded to users who find a 3D Fortifying Tech easter egg hidden within the space. The AI hair quiz, created by Reveive, allows visitors to customize their individualized hair routine. The quiz prompts the customer to consider their current hair routine and their desired result. A selfie is submitted by the consumer, which is analyzed through patented mobile diagnostics to determine hair type, volume, curl shape, and color. A routine of hair care products and treatments will be provided to support healthy hair, according to Living Proof, which is part of Unilever.
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