Living Proof Rolls Out Restore Line

According to Flint, oils and silicones mask dryness and damage under a heavy coating that weighs hair down, leaving hair feeling greasy and dirty, so you have to wash your hair over and over again. But washing again leads to more brushing and heat styling, so the cycle of dryness and damage just continues.

Restore is billed as the first weightless solution that reduces the porosity of dry or damaged hair to make it look, feel and behave like virgin hair. The weightless shampoo, conditioner and mask treatment are developed with PolyfluoroEster, which creates a protective layer and reduces porosity by 100%.

In addition, Restore also increases the hair’s resistance to breakage by twenty times, while healing, protecting and preventing further damage, according to the company.

The formulation also contains creatine, an amino-acid derivative, contributes to smoothing; hydrolyzed wheat protein and nourishing conditioning agents strengthen and protect; and tucuma seed butter, containing essential fatty acids, enhances softness and shine.