Living Proof Unveils New AI Hair Quiz

Living Proof has unveiled its first AI hair quiz. Consumers input their concerns and expectations out of a haircare routine and take a selfie that is analyzed with patented mobile diagnostics to determine the condition of different hair parameters — hair type, volume, curl type, color and others. The user is then provided an optimal hair care and styling routine.

Living Proof worked with Revieve on the project.

The move comes as the hair care company has also reformulated its entire lineup of shampoos and conditioners.