C’est Moi Names Brand Ambassador

C’est Moi, a clean beauty brand, has appointed award-winning talent Liza Koshy as the brand’s first ambassador. With Liza’s growing fan base of over 50 million subscribers and followers combined, this exciting new partnership will help amplify the importance of clean ingredients, thoughtful formulas and happy skin to young millennials and Gen Z’ers across the country.
 
“I have skin. Lots of it. It's everywhere. And I love the skin I'm in…but it took time, patience and products to feel this strong in my armor. I trust the clean, organic and natural products from C’est Moi to help soothe, protect and balance my sensitive skin,” said Koshy. “I also love recommending affordable and adorable solutions to my audience of all ages that allow them to discover, celebrate and embrace how unique they are.”
 
C’est Moi (French for “It’s Me”) creates clean, gentle and effective products for people with delicate, sensitive or blemish-prone skin. Preserving and nourishing skin’s natural barrier with healthy ingredients and effective formulas to keep skin balanced, calm and clear is what the brand prides itself on.
 
“We built this brand because we believe in leading by example in creating the cleanest, highest quality, clinically tested, gentle products for delicate skin types. As an essential pillar to the C’est Moi Beauty brand, we believe that the quality of our ingredients is a reflection of our integrity. Being EWG Verified furthers our promise,” commented Jennifer Saul, VP of marketing at C’est Moi. “Partnering with Liza has been a truly defining moment for us. As soon as we met, I knew her honest, relatable and approachable personality was the perfect representation of who we are as a brand.”
 
C’est Moi’s product assortment spans across multiple categories such as skin care, acne solutions, facial masks, mineral sun care, color cosmetics and bath & body. All of the products are available online at Cestmoi.com, Target.com and Amazon, in addition to select Target, CVS, Riley Rose and HEB stores.
 
Liza and the brand have been working closely together on unique campaigns while developing an exclusive cobranded capsule collection of products that will be announced in the coming months. Both Liza and the C’est Moi team recently took to the stage at Beautycon in Los Angeles on August 11th to talk about their partnership, and what it looks like behind the scenes of building a clean beauty brand.