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L’Oréal Paris Names Rising Beauty Vlogger

Full-time mom's video picked from nearly 1000 entrires.

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By: TOM BRANNA

Editor

L’Oreal Paris has named Dianna Hampton the winner of the brand’s search for the next rising Internet beauty vlogger. Hampton’s winning video, titled, “From a Bare Face to Glamour and Grace,” shows women how to create a dramatic, red carpet beauty look at-home.


Her submission was chosen from nearly 1,000 entries for its clear step-by-step instructions, production quality and gorgeous end beauty look.Her winning prize includes having her video shown on Destination Beauty, a trip for two to New York City and a year’s supply of L’Oreal Paris’ cosmetics, hair care, hair color and skincare products.

Hampton, based in Connecticut, has been making beauty tutorial videos since 2010. A former beauty pageant competitor, she was constantly testing out a variety of beauty products and perfecting application techniques. Hampton’s pageant past made her a go-to within her social circle for makeup for local photo shoots, weddings and special events. During transitioning from a busy corporate track to full-time motherhood, a position Hampton describes as “the best job she’s ever had,” she started creating tutorial videos that utilized her beauty know-how and passion.

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