L’Oréal USA Sponsors FIT Capstone Projects

The sponsorship celebrates the 10th anniversary of L’Oréal USA’s Office of Diversity & Inclusion.

Recognizing that diversity is a critical leadership imperative in the 21st century, FIT chose Innovation Through Diversity in the Beauty Industry as this year’s theme. This event will take place on tomorrow, May 17, at FIT’s Katie Murphy Amphitheatre.

The 2012 graduating students in the Cosmetics and Fragrance Marketing and Management MPS Program will explore the topic of increased globalization and diversity as key business strategies in three presentations:

• Diversity and Global Leadership/Corporate Culture will look at the impact an increasingly diverse workforce and consumer population will have on leadership in global corporations, as well as on creating effective talent development and retention in global firms.

• Diversity and Global Marketing will explore how the principles of diversity and inclusion might be applied to create more innovative and successful global brands and global messaging to consumers, and how a more diverse corporate culture can contribute to more meaningful communication and consumer engagement.

• Diversity and Global Product Development will delve into how we might harness a true understanding of diverse cultures and shifting demographics to create more inspiring product concepts, and how these might better align with the values of an increasingly global and diverse consumer population.