L’Oréal Acquires ModiFace

L’Oréal has acquired 100% of ModiFace, an internationally recognized leader in augmented reality and artificial intelligence applied to the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 international brands with the most innovative technologies in terms of services and beauty experience.
 
Founded by Parham Aarabi 11 years ago in Toronto, ModiFace has developed advanced technologies of 3D virtual make-up, color and skin diagnosis services using proprietary know-how which track facial features and color, and are used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered more than 30 patents.
 
ModiFace will be part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands. It will remain based in Toronto.
 
ModiFace will work in close collaboration with L’Oréal’s Advanced Research, and benefit from an unrivaled century-old expertise in beauty, according to the company.  
 
“We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands,” said Lubomira Rochet, chief digital officer of L’Oréal. “We at L’Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences.