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L’Oreal Expands Presence in India

Adds retail shops in effort to build color cosmetics share.

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By: TOM BRANNA

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L’Oréal is expanding its L’Oréal Paris makeup studios as well as so-called shop-in-shop oulets in the malls of the five top Indian cities. The company is also widening the reach of its premium brands, such as Lancôme and Keihl’s, beyond Delhi and Mumbai, according to reports.


The first stand-alone L’Oréal Paris makeup store opened in 2010 at Mumbai’s Palladium mall, followed by shop-in-shops—hiring space in departmental stores—in Delhi last year. The company is evaluating plans to open stores in markets such as Bangalore, Chennai and other cities.


L’Oréal’s expansion in India comes at a time when growth is slowing in other Asian markets such as South Korea and China. Revenue from luxury cosmetics such as Lancôme and Biotherm “suffered in South Korea and Taiwan and decelerated in China, but remained dynamic in other emerging markets,” Reuters reported in early November.

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