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New shops to combine beauty, wellness and more
June 26, 2018
By: Christine Esposito
Editor-in-Chief
Casino Group is joining forces with L'Oréal France to launch “…le drugstore parisien,” billed by the firms “as a never-before-seen concept …. that is set to revolutionize the beauty and well-being shopping experience in the French capital.” Casino Group is a key player on the French retail market and an international leader in food retail, with more than 12,000 stores around the world, in France, Latin America and the Indian Ocean. Inside the new stores, shoppers will find a range of products from beauty and well-being to over-the-counter pharmaceutical products, sewing kits, fun accessories, healthy snacks and treats. L'Oréal France will contribute its expertise as a leader in the beauty industry by offering a fully innovative beauty and well-being shopping experience, positioning itself as “the urban store for beauty from within,” according to the press statement released by Casino Group. “Innovation is central to Casino's activities. “…le drugstore parisien” is yet another example of our constant drive to innovate, which runs deep within the Casino Group. With “…le drugstore parisien”, we aim to meet the new expectations of urban consumers. We are very proud to announce this new concept today, which is the result of an exciting partnership with L'Oréal – proof, if proof be needed, that major companies are also able to come together to invent and create unique, original places in line with contemporary city lifestyles,” noted Jean-Charles Naouri, chairman of the Casino Group, in a press statement. “We are delighted to be driving change alongside Casino by delivering a new beauty experience for consumers in France and, at the same time, bringing new life to the development of concepts at the forefront of new beauty consumer trends. Innovating and inventing new ways to meet consumer expectations is at the core of our DNA,” said Jean-Paul Agon, chairman and CEO of the L'Oréal group. A number of L'Oréal brands will be available, including L'Oréal Paris, Maybelline, Garnier, NYX Professional Makeup, Essie and Sanoflore, as well as exclusive, expert brands. “For several years now, we have been working to help convenience stores connect better with customers everywhere,” said Jean Paul Mochet, CEO of convenience banners at the Casino Group. “In cities, we have been paying particular attention to the new ways space and time are used, which are radically changing consumer behaviours. The lines between work, culture and fun are being blurred, creating a new way of living. So city-dwellers need tailored products and services to make their lives easier. This goal was exactly what we had in mind when designing “…le drugstore parisien” – a unique, laid-back place that celebrates joy, pleasure and well-being amidst the hustle and bustle of Paris life.” Hervé Navellou, CEO of L'Oréal France, said the company is “delighted and proud to be part of this start-up style collaboration with the Casino Group, proving that relationships with our retailers can be reinvented in ways that are innovative, constructive and, above all, beneficial for consumers, as long as they remain our top priority.” Amenities designed specifically for urban consumers will also be on hand, such as free Wi-Fi, mobile phone charging points, shoe-shining machines, sinks and dressing tables, dry cleaning, parcel pick-up points, light therapy areas, key exchange, one-hour delivery for certain products, and more. The first two stores open this week in Paris.
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