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L’Oréal Inaugurates Predictive Evaluation Center

Has capacity to evaluate 1000+ products for safety in 2011.

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By: TOM BRANNA

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The L’Oréal Group has inaugurated the L’Oréal Predictive Evaluation Center, a research and production center dedicated to the predictive evaluation of the safety and efficacy of its cosmetics ingredients and finished products. Based on 30 years of research and investment, it crystallizes L’Oréal’s vision of the future of evaluation, the company said today.



At the inauguration of the center today in Gerland, L’Oréal Group president and CEO Jean-Paul Agon commented, “As the worldwide beauty leader, L’Oréal aims to remain a pioneer in the technological advancement of evaluation and innovation, and also aims to be an exemplary socially responsible company. The L’Oreal Predictive Evaluation Center is an illustration of the group’s commitment to ethical, innovative and responsible beauty, which has always been at the core of our mission.”


In order to predict safety and efficacy of ingredients and finished products at an earlier stage and with greater certainty, the L’Oréal Predictive Evaluation Center designs integrated and innovation-driven evaluation strategies as a result of its vast knowledge base and its expertise in technologies such as tissue engineering, molecule design, imaging, modelling and automated test platforms.




The center is spearheading the group’s predictive evaluation research and is the result of a 16 million euro investment: 7 million euro in 2000, and 9 million euros in 2010. It currently produces more than 130,000 reconstructed biological skin and corneal tissue units per year.


In 2011, the Gerland Center will have capacity to evaluate more than 1000 products for safety (formulae or raw materials) and 100 ingredients for efficacy.


The L’Oreal Predictive Evaluation Center will be the center of an international hub connecting L’Oréal’s French, Chinese and Singaporean Research & Innovation activities. As the center of the network, it will develop the L’Oréal Group’s integrated predictive strategy, while incorporating information from the group’s other international Research & Innovation centers, the company said.


According to L’Oréal, this hub embodies a radical shift in approach— it represents a technological and scientific leap forward from alternative methods to predictive strategies.


 

The mark of strong research is its ability to anticipate. The L’Oreal Predictive Evaluation Center is a demonstration of L’Oreal’s Research and Innovation ambitions. It will lead to the discovery of new forms of efficacy and new levels of performance, paving the way for breakthrough innovations,” commented Laurent Attal, VP of research and innovation.

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