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Will be part of designer fragrance portfolio.
June 4, 2015
By: Christine Esposito
Editor-in-Chief
L'Oréal has inked a license agreement with Proenza Schouler for the creation and development of fine fragrances. The New York based women's wear brand, was founded by designers Jack McCollough and Lazaro Hernandez in 2002. “Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today's most aspiring US designers whose creativity will bring the perfect complement to L'Oreal Luxe's portfolio of iconic fragrance brands. We are eager to welcome these remarkable designers to the L'Oréal family,” commented Nicolas Hieronimus, president L'Oreal Selective Divisions. Fueled by the designers' innovative talent and numerous prestigious fashion awards, Proenza Schouler has expanded rapidly worldwide. From its first handbag collection in 2008, the brand boasts ten flagship stores and more than 100 points of sale in the most prestigious locations across more than 20 different countries. L'Oréal Luxe's Designer Brands Fragrances portfolio includes Cacharel, Diesel, Maison Margiela and Viktor&Rolf. “Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today. They are the voice of a generation. The brand's commitment to innovation, detail, beauty and craft mirror the very core values of L'Oréal's Luxury Designer Brands Fragrances,” said Nathalie Duran, International General Manager, L'Oreal Designer Brands Fragrances.
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