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Developed and incubated by L'Oréal for 10 years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents.
L’Oréal Paris has launched its new hair color device, Colorsonic, at Target.com and Target stores nationwide.
Developed and incubated by L’Oréal for 10 years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths and textures, it is being marketed to make hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of the button.
“L’Oréal Paris has remained steadfast in its dedication to pushing the envelope and innovating to better serve our consumers, which is now more evident than ever with the introduction of Colorsonic,” said Ali Goldstein, president of L’Oréal Paris USA. “Exclusively launching the product online and in-stores at Target was the natural next step as Target is known for its game-changing offerings that make lasting impacts on their shoppers.”
Colorsonic is available in Target online and in 1,000 Target stores nationwide for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges.
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