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Startup program will expand resources.
March 4, 2015
By: Melissa Meisel
L’Oréal USA linked up with Grand Central Tech, a “tech accelerator” based in New York City. According to L’Oréal, this collaboration will work to further establish and grow the entrepreneurial community, focusing on professional development, diversity and unique access to New York technology. A departure from the typical accelerator model, Grand Central Tech provides best in class startups with the resources needed to build and scale their business through a yearlong program, while charging no rent and taking no equity. L’Oréal USA will collaborate with Grand Central Tech to help select the 2015/2016 class of startups. As part of the partnership, all female-founded companies that are accepted into the program will be automatically considered for L’Oréal USA’s annual Women in Digital Next Generation Awards which provides standout female entrepreneurs with the opportunity to launch and scale their new technology within the L’Oréal portfolio. As a member of the founding class of partner organizations, L’Oréal USA will be joined by Google, Intuit, Microsoft, IBM, JP Morgan Chase, and PepsiCo Americas Beverages to create a stronger network between New York companies and startups by offering mutual access to mentorship, professional development, product integrations, talent, growth and networking opportunities. Grand Central Tech is now accepting applications for its 2015/2016 class. “We invest in entrepreneurs both in and outside of the company and believe that with diversity of people comes diversity of ideas,” says Rachel Weiss, L’Oréal USA’s vice president, digital innovation and entrepreneurship. “This partnership aligns perfectly with L’Oreal’s vision for innovation and our dedication to supporting entrepreneurs and start-ups in the tech community and inspiring them to become leaders in this space. Grand Central Tech is doing great work to reach those who have the potential to build the future of digital, by providing those companies with the tools and connections to thrive and grow with the New York tech community.” More info: http://bit.ly/GCTechApply
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