L’Oréal Professionnel Launches Salon Campaign

The L’Oréal Professionnel Products Division—which includes brands such as Matrix, Biolage, Redken, Pureology, Kerastase, Mizani, Baxter of California, and Pulp Riot—has launched a new campaign called “Back In Style,” aimed at bringing awareness to the struggles of salons impacted by the Covid-19 pandemic while empowering their owners and stylists. The goal is to bring clients back into the salon. 

“It has been a long difficult road for everyone in the salon industry, but they are coming back. Now it is time to get the nation’s salons back on their feet,” says the company. “The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level.”