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D.O.S.E. to debut in Austin at SXSW event.
March 9, 2018
By: Melissa Meisel
As part of its continued commitment to meeting the diverse beauty needs of consumers, L'Oréal will unveil its latest technological advancement, a personalized skincare service called CUSTOM D.O.S.E (D.O.S.E), at Fast Company's Grill in Austin for South by Southwest (SXSW). Developed by L'Oréal's Technology Incubator in partnership with L'Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers' unique skin needs and combine active ingredients into a tailor-made, corrective serum. The D.O.S.E technology is first-of-its-kind because it is able to mix active ingredients, chosen specifically to target the appearance of skin-aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting. Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. The D.O.S.E experience begins with a one-on-one skincare professional consultation to discuss which active ingredients will be most appropriate for the patient. The skincare professional completes an assessment on a tablet, which transfers the data to the D.O.S.E machine that mixes and dispenses the customized serum. A custom label is then printed for each consumer, including an expiration date and a bar code for easy reordering. In addition to CUSTOM D.O.S.E, L'Oréal will feature Lancôme's Le Teint Particulier, a custom-blended foundation experience. L'Oréal will also showcase L'Oréal Professionnel's Style My Hair app, a real-time 3D hair color try-on service. Fast Company Grill attendees at SXSW will be able to experience the collection of personalized technologies from L'Oréal on March 10 and March 11. More info: www.skinceuticals.com/customdose.
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