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L’Oréal Sells Sanoflore Essential Oil Brand

"Green" beauty brand acquired by Ekkio Capital and CEO Sergio Calandri.

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By: TOM BRANNA

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L’Oréal has sold green beauty brand Sanoflore to French investment fund Ekkio Capital and Sergio Calandri, Sanoflore’s new chief executive officer, who is also the founder of Inula Group, which has other natural product brands. A purchase price was not disclosed. L'Oréal acquired Sanflore in 2006, when the brand's sales were about $20 million. Sanoflore is a maker of essential oil-based beauty products.

“L’Oréal has a portfolio of complimentary brands. The group’s strategy is to acquire and, sometimes, exit, the brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long term,” L'Oréal said in a statement.

“The success of L’Oréal Dermatological Beauty is based on a strategy and a business model focused on brands prescribed by healthcare professionals,” the group continued. “Under these conditions, the division has decided to focus on the dermatological brands in its portfolio.”

Ekkio Capital specializes in small and medium-size companies in the health and beauty space. Calandri’s Inula Group includes the HerbalGem and Biofloral beauty brands.


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