L’Oréal Supports The Salon Community

L’Oréal USA professional brands, including Matrix, Biolage, Redken, L’Oréal Professionnel, Pureology, Mizani, Kérastase, Shu Uemura Art of Hair, Pulp Riot, Baxter of California and SalonCentric have partnered with the Professional Beauty Association (PBA) to support local stylists and are calling on others to donate the PBA Relief fund. The fund was created to offer aid to the entrepreneurs and artists at the heart of the professional beauty industry who are unable to work due to COVID-19. L’Oréal wants to help reach a goal of $2.5 million.
 
L’Oréal USA Professional Brands has already donated $200,000 and this National Stylist Appreciation Day on April 30, L’Oréal is issuing a call-to action for all customers and loyal clients to join the effort to support their stylist through actions and donations to help the salon industry rebound. The collective donations to the PBA Relief Fund will immediately impact small business owners and stylists and provide immediate short-term aid for needs such as food and bills.
 
L’Oréal is committed to serving as a partner and advocate for the salon industry, which has been severely impacted by COVID-19. As parts of the country prepare for the re-opening of salons it’s important to recognize all of the ways that stylists are there for their clients. Unfortunately, the salons are the often-forgotten small businesses and backbones in large and small communities that need help during these difficult times.
 
Through the #SupportYourStylist initiative, L’Oreal wants to empower clients to lend support and get involved in giving back with just a few simple steps. Here are some ways you can help:
 

1. Donate to the PBA COVID-19 Relief Fund.
2. Share the #SupportYourStylist campaign on social media.
3. Pre-book an appointment for a future date.
4. Consider a generous gratuity for your stylist.
5. Pick up “beauty products to-go” from the salons or their referral links.
6. Write a review online.