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L’Oréal Tops Most Valuable Personal Care Brand List

BrandZ ranks most valuable brands in the business.

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By: Christine Esposito

Editor-in-Chief

The 2018 BrandZ Top100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row.
 
L’Oréal increased its brand value by 9% to $26 billion over the last year following successful strategies to build loyalty and become more customer-centric. Shiseido grew by 42% to be No. 12 while Estee Lauder rose 29% to the ninth position.
 
The total value of the BrandZ Personal Care Top 15 has increased +8% in the last year with all names increasing value with the exception of Gillette which decreased by 6%.
 
BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value.  

The BrandZ Top 15 Most Valuable Personal Care Brands 2018

Rank 2018 Brand Country of origin Brand value 2018 ($M) Brand value change Rank change
1 L’Oréal Paris France 26,107 9% 0
2 Colgate US 18,516 4% 0
3 Gillette US 15,358 -6% 0
4 Lancôme France 11,274 20% 0
5 Nivea Germany 7,394 9% 0
6 Clinique US 7,173 20% 1
7 Garnier France 6,758 5% -1
8 Dove UK 6,020 4% 0
9 Estée Lauder US 5,436 29% 0
10 Pantene Pro-V US 4,218 3% 0
11 Olay US 4,040 8% 0
12 Shiseido Japan 3,827 42% 1
13 Crest US 3,368 1% -1
14 Oral-B US 2,686 1% 0
15 Head & Shoulders US 2,490 3% 0
 

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