L’Oréal USA Golf Outing Raises $575K for Hospital

A total of 530 golfers turned out Sept. 10, 2013 for the sixth annual L’Oréal USA “Fore the Children” charity golf event, which raised $575,000 to benefit the Children’s Specialized Hospital Foundation. Hosted by L’Oréal USA Operations Americas, based in Clark, NJ, the outing took place at two area golf clubs—Fiddler’s Elbow Country Club in Bedminster and Fox Hollow Golf Course in Branchburg. 

The funds from this year’s golf outing will support the expansion of the PSE&G Children’s Specialized Hospital in New Brunswick.  The 60-bed pediatric inpatient rehabilitation hospital serves children affected by brain injury, spinal cord injury, premature birth and life-changing illnesses.  The expansion, slated to begin in fall of 2013, will create eight new beds for patients to receive intensive physical, occupational, speech and psychological therapies.

The event’s special guest was Children’s Specialized Hospital patient Bryce Patrick and his family.  Nearly 800 attendees at this year’s Fore the Children Golf Outing had the chance to hear his touching story; Bryce suffered a traumatic brain injury after being hit and dragged by an SUV while crossing the street.  Bryce had life threatening injuries including a front left hemisphere brain hemorrhage. He was in a coma, respirator-dependent and had several brain surgeries. Bryce awoke from the coma but needed intensive rehabilitative care, which included the Children’s Specialized Hospital outpatient brain injury program. He attends Children’s Specialized Hospital five day a week outpatient program for patients with traumatic brain injuries.“

“L’Oréal’s generous contributions and efforts have had a profound affect on the patients and families we serve,” said Phil Salerno, president and chief development officer of Children’s Specialized Hospital Foundation “In addition to fundraising, so many L’Oréal USA employees have volunteered their time to help make each patient’s stay a little brighter. We are fortunate to have L’Oréal USA as a part of the Children’s Specialized family.”

Suppliers, donors, and event sponsors supported the event.  The top sponsor list included Walker International, Unette Corporation and RockTenn, according to L’Oréal USA.

This year’s fundraising adds to the $2 million raised by L’Oréal USA since 2008.