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L’Oréal USA Joins BICEP

Business for Innovative Climate & Energy Policy includes GM, Nike and eBay.

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By: Christine Esposito

Editor-in-Chief

In advance of the United Nations Climate Change Conference that will take place this Fall in Paris, L’Oréal USA says it is furthering its commitment to sustainability by joining the Business for Innovative Climate & Energy Policy (BICEP) coalition, which advocates for broader clean energy policies.
 
BICEP, a project of Ceres, is a coalition of businesses committed to working with policy-makers to pass meaningful energy and climate legislation that will enable a rapid transition to a low-carbon, 21st century economy. In 2008, BICEP was launched with five companies and has since expanded to 35 leading companies, such as General Mills, Nike, and eBay Inc., which represent a broad spectrum of business sectors.
 
As a coalition member, L’Oréal will work directly with key allies in the business community and relevant policy-makers in the global transition to clean energy. This work includes advocating for support and implementation of President Obama’s Clean Power Plan, which will set the first-ever limits on carbon emissions from existing power sources in the US.
 
“L’Oréal USA is deeply committed to reducing our carbon footprint and improving our environmental performance through innovative sustainability solutions,” said Jonathan Maher, Vice President of Corporate Social Responsibility & Sustainability for L’Oréal USA. The partnership with BICEP is another significant advancement in our strategy to promote more effective legislation that mitigates the risks of climate change and encourages the transition to a low-carbon economy.”
 
Under its global sustainability program, Sharing Beauty With All, L’Oréal pledges that 100% of products will have an environmental or social benefit and 100% of strategic suppliers will be evaluated on their social and environmental performance. In addition, carbon emissions in absolute terms, as well as water consumption and waste per finished product, will be cut by 60%.
 
Last month, L’Oréal USA announced reductions in CO2 emissions by 57%, from a 2005 baseline, which translates into a saving of nearly 60,000 metric tons of carbon dioxide. Reaching such a critical CO2 reduction milestone underscores the company’s long commitment to renewable energy and use of solar technology across its many facilities, representing today more than 35 million dollars in investment.
 
“L'Oréal USA is making incredibly strong progress on reducing its environmental footprint,” said Mindy Lubber, Ceres President. “We are thrilled that the company has joined the BICEP coalition to press for action on climate change during this critical year for the climate.”

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