L’Oréal’s Big Social Media Push for Emmys

L'Oréal Paris, which is the official hair and makeup partner of the Television Academy, contends it will empower women to influence its Emmys coverage through an online crowdsourcing and experience exclusive access to the show through @LOrealParisUSA.
 
In the days leading up to the Emmys, L'Oreal Paris will embark on a series of red carpet beauty discussions with makeup artist Sir John (@SirJohnBLife), hair experts Mara Roszak (@MaraRoszak) and Kari Hill (@KariHillHair), and Makeup.com editor-in-chief Amanda Flores (@Makeupdotcom).  Members of the group will take over @LOrealParisUSA on Twitter, share red carpet predictions and anticipated trends, and ask participants what they want to see and hear about during the Emmys.  L'Oreal Paris will also partner with a top Snapchat influencer to galvanize fans and give a sneak peek of events before the show. 
 
“We know women yearn to experience the glamour of the red carpet, and during this year's Emmys, we are most eager to unleash the power of social media to deliver on that want,” said Malena Higuera SVP of marketing, L'Oreal Paris.  “By asking women what they want to see at the Emmys and then inviting them along for the ride as we at L'Oréal Paris step onto the red carpet and go backstage, we will create content that's meaningful and in-the-moment.” 
 
The night of the Emmys, on Sept. 20, L'Oréal Paris Sir John will be the official Emmys beauty correspondent and will share exclusive red carpet and behind-the-scenes content on @LOrealParisUSA's Snapchat, Instagram, Twitter, Facebook and Pinterest channels. 
 
The next day, L'Oréal Paris and its celebrity experts will report on the Emmy's top beauty trends.

Plus, to help fans create their very own looks, L'Oréal Paris has curated a collection of the its most adored, classic red carpet essentials —The Icons Collection—currently available at Walgreens.com/LorealIcons and other retailers.  The collection includes: Colour Riche Lip Colour (30 years old); Voluminous Mascara (25 years old); True Match Makeup (10 years old); Elnett Satin Hairspray (55 years old); and and Revitalift Skincare (20 years old).