Lornamead Takes on Lice

As any parent of a grade schooler can tell you, lice is lousy—and the threat of it alone can strike fear among moms and school nurses alike. Lornamead has a new weapon they can enlist—Lice Shield, a line of hair care products that help repel lice while gently cleansing and conditioning hair.

Lice Shield Shampoo & Conditioner in 1 and Leave-In Spray—which are billed as being gentle enough for everyday use on kids of all —will be stocked at CVS, Walgreens, Rite Aid and Wal-Mart for $9.99.

Lice Shield has been specially formulated with a blend of essential oils, such as citronella, eucalyptus and rosemary, which have been scientifically demonstrated to help repel lice, providing more than 80% repellency. Both products are easy to substitute into a child’s daily hair care routine during a period of infestation and were designed with kids’ finer hair and sensitive scalps in mind.

“No parent wants to endure the torture of treating a lice infestation; it’s one of the hardest things to do as a parent, so we developed a product that can help keep lice away in the first place,” said Randy Sloan, president of Lornamead, Inc, which is a unit of UK-based Lornamead Group. “Lice Shield not only helps keeps lice away, but it is affordable and pleasant on one’s senses.”