Lose Weight Now…Ask Amway How?

The weight loss wars are heating up in the direct sales universe. For years, Herbalife has encouraged consumers to shed fat via its, “Lose Weight Now, Ask Me How” campaign, but now, Amway is ramping up a program of its own with BodyKey by Nutrilite, a weight management program that uses a genetic test or a comprehensive assessment based on validated science to help consumers determine an ideal weight management approach.

“Research shows that evaluating physical and life habits or analyzing an individual's genes may be useful to personalize a weight management strategy,” said Keith Randolph, Ph.D., nutrition technology strategist at the Nutrilite Health Institute.

With scientifically formulated meal replacement shakes, meal plans based on nutrition guidelines endorsed by the Nutrilite Health Institute, and exercise strategies, the BodyKey by Nutrilite™ program is a personalized path toward achieving your weight goals for life.

The program also includes either an Inherent Health genetic test or a BodyKey by Nutrilite assessment tool to determine which nutrition strategy may prove most beneficial in helping each person reach their goals. The availability of the genetic test or assessment tool in particular countries is determined by the needs of consumers in that market and regulations.

The BodyKey by Nutrilite program uses the Inherent Health genetic test, developed by Interleukin Genetics, Inc. It requires a simple cheek swab that is shipped to a lab for scientific analysis. The results help determine which nutrient strategy a person should follow:

Carb Sensitive: This plan emphasizes healthy protein and fat from lean animal sources and plants. It also suggests moderate consumptions of fruits, vegetables and whole grains. Carbohydrates should make up less than 40 percent of daily calories consumed by an individual on this plan.

Fat Trimmer: Low-fat foods are emphasized, such as fruits, vegetables and whole grains. Full-fat dairy and high-fat meats are minimized. This plan offers a larger volume of food where less than 30 percent of the calories come from fat.

Better Balancer: This plan offers a balanced diet that includes a wide variety of foods and a moderate amount of healthy fat from sources such as avocados, nuts, seeds, fish and vegetable oils. Saturated fat intake is limited.

The genetic test also indicates what level of physical activity an individual should consider for optimum results – high intensity or low intensity.

The BodyKey by Nutrilite assessment tool is a comprehensive, US patent-pending assessment covering six characteristics that are backed by extensive scientific evidence regarding their ability to influence a person's weight: diet type, eating habits, sleep habits, stress, exercise and mindset.

The result is a comprehensive, 30-page document with personal lifestyle recommendations and results, including details about six areas of a person's lifestyle and habits, and which nutrient strategy may yield the most beneficial results. Areas of focus include:

Carb Reducer: This plan emphasizes healthy protein and fat from lean animal sources and plants. It also suggests moderate consumptions of fruits, vegetables and whole grains. Carbohydrates should make up less than 40 percent of daily calories consumed by an individual on this plan.

Fat Trimmer: Low-fat foods are emphasized, such as fruits, vegetables and whole grains, whereas full-fat dairy and high-fat meats are minimized. This plan offers a larger volume of food where less than 30% of the calories come from fat.

According to Amway, Nutrilite is the world's No. 1 selling brand of vitamins and dietary supplements developed for personal daily vitamin and mineral nutrition, heart health, strong bones and weight management. Backed by 80 years of science and research, the Nutrilite team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The Nutrilite brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, located in the United States, Mexico and Brazil. The Nutrilite Global Phytonutrient Report, commissioned by the Nutrilite Health Institute, provides an examination of global fruit and vegetable intake, availability and potential impacts on health. More information at: http://globalnews.amway.com/global-phytonutrient-report.