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Lottery Winners Would Still Live Frugal?

New survey shows many in US would still live the same.

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By: TOM BRANNA

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Champagne wishes and caviar dreams? While it’s easy to fantasize about what one would do with a lottery jackpot, a new CouponCabin.com survey reveals that many U.S. adults would continue to live normally if they won the lottery.


In fact, 64 percent of U.S. adults said they would be extremely or very likely to continue to live frugally and 55 percent would still be extremely or very likely to use coupons. This survey was conducted online withinthe United Statesby Harris Interactive on behalf of CouponCabin fromSeptember 5th– 7th, 2012, among 2,570 U.S. adults ages 18 and older.



In addition to frugal living and coupon use, hypothetical lottery winners said they would be extremely or very likely to maintain other cheap living habits, including:
  • Shopping at dollar and/or discount stores – 53 percent
  • Only buying items on sale – 51 percent
  • Continuing to work at current job – 36 percent
Regardless of lottery-winning plans, nearly four-in-ten (37 percent) of U.S. adults buy lottery tickets at least sometimes, while 13 percent of buy them very often or often. Those in the Northeast (43%) are significantly more likely than those in the West (30 percent) and Midwest (35 percent) to buy lottery tickets at least sometimes.

Comparing gender, more males (42 percent) buy lottery tickets at least sometimes than females (32 percent). When it comes to age, significantly less U.S. adults ages 18-34 (28 percent) buy lottery tickets at least sometimes, than those ages 55 and up (41 percent).

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