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LR Health & Beauty Rolls Out Next Bruce Willis Scent

Direct seller adds star's first female fragrance.

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By: TOM BRANNA

Editor

Ahlen, Germany-based cosmetics manufacturer LR Health & Beauty Systems is rolling out Lovingly by Bruce Willis, the first global women’s fragrance from the actor. This scent, a play off of his men’s scent rolled out by LR in 2010, is billed as a “declaration of love to his wife Emma Heming-Willis.”

The top notes are fresh, green citrus fruits. There is a flowery heart and sandalwood and musk team up in the base.


The fragrance, which has been nominated for a Duftstars Award 2012 in Germany, will be available exclusively through LRsales partners online.

LR, which sells body care and beauty products,is represented in 30 countries and with approximately 300,000 independent sales partners.

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