L’Oreal Professionnel Signs Celebrity Colorist

Jason Backe, master colorist and co-owner of the Ted Gibson Salon, has officially joined the L’Oréal Professionnel team of stylists as the brand’s celebrity colorist.

“We are extremely excited to have Jason join the L’Oréal Professionnel team,” says Alejandro Lopez, vice-president and general manager of L’Oréal Professionnel. “We admire his work as a colorist and take pride in the passion and energy he has for the brand and more specifically for INOA, our newest color innovation.”

Over the last decade, Backe has established himself as a highly accomplished color artist. He is one of the most sought after hair colorists and clients love Backe’s color for its chic and complimentary wearability. They also love his friendly, down-to-earth personality and his positive, upbeat vibe. Jason considers hair color an artistic expression of personal beauty, and takes great pride in his attention to detail and commitment to impeccable customer care. Backe has worked with celebrities such as Ashley Greene, Anne Hathaway, Renée Zellweger, Lake Bell, Eltra Rossalini, Idina Menzel and Amerie.

Backe was initially introduced to L’Oréal Professionnel one year ago. In late 2009, he was then introduced to INOA, the brand’s newest color line. After seeing the results INOA brought, the reactions of his clients to the color, and recognizing the true innovation of the patented ODS technology, it was then that Backe was hooked to INOA and L’Oréal Professionnel.

“I am always inspired by new technologies and INOA has become the ultimate inspiration for me,” says Backe. “Not only does it consistently deliver amazing color results, but with the Oil Delivery System and ammonia-free formula I see, smell and feel the revolutionary technology at work.”