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Lucero Signs With Olay

New face for skin care line in the U.S., Mexico

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By: TOM BRANNA

Editor

Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to the company, her beauty, flawless skin and easy spirit make her an ideal addition to the Olay family of spokespeople/spokes models.

The advertising campaign will roll out this month in the U.S. and Mexico and consist of television, print, radio and online ads to be featured nationwide in Hispanic publications and broadcast stations. Lucero’s voice will also be heard on the soon-to-be-released Spanish version of the online consultation website, www.Olayforyou.com.

“It is with great pleasure that we welcome Lucero to Olay, where she will represent the brand with the beauty and grace that she is renowned for in the United States and Mexico,” said Eric Admiral, brand manager for Olay.

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