Company News, New Products

Luma & Leaf Hits Whole Foods Shelves

Will debut at select Whole Foods stores nationwide with five core products.

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By: Lianna Albrizio

Associate Editor

Skincare brand Luma and Leaf will be launching nationally in select Whole Foods Market stores. The brand will also be available online.

Luma & Leaf Hydraglow Hyaluronic Acid + AHA Gel Cleanser is one of the brand's best sellers that can now be found on the shelves at Whole Foods Market.
 

 
 
“As a young skincare brand, we are so grateful for the opportunity to work with Whole Foods Market, which we see as an ideal retailer,” said Luma & Leaf Vice-President of Global Retail Sales Chelsea Bartkowiak.

Lume & Leaf's Line

Luma & Leaf will debut at select Whole Foods Market stores nationwide with the following five core products: 
 
Hydraglow – Hyaluronic Acid + AHA Gel Cleanser; Afterglow Brightening Vitamin C Serum; Relief & Repair – Oat + Niacinamide Moisturizer; Fresh Lift – Peptide + Hibiscus Firming Moisturizer; and Soft Focus – Pore Clearing Toner.
 
In conducting quantitative research showing US consumer desire for plant-based, sensitive-skin-friendly formulas with clinically studied, effective ingredients, the brand continues to rely on this co-creative process.
 

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