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Lumene Bulks Up Vitamin C Line

First to feature Arctic cloudberry, says company.

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By: TOM BRANNA

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Nordic cosmetic brand Lumene started the “berry trend” when its launched Vitamin C+ skin care products containing seed oil from Arctic wild berries in 2001. Now, nine years later, the company continues to innovate with two new SKUs, Lumene Vitamin C+ Bright Skin Radiance Nectar ($21.99) and Lumene Vitamin C+ Pure Radiance 24 Hour Lotion ($19.99), both out now at CVS and Ulta stores.

According to the company, the new products are the first in the Vitamin C+ line to feature the nectar of the Arctic cloudberry. This unique nectar has detoxifying properties to enhance the anti-aging effect and help make the skin look brighter. In fact, in consumer tests, nine out of 10 women experienced more radiant skin.

More info: www.lumene.com

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