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Lush Rolls Out New Products

Skin tints, mascara and solid serum round out the mix.

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By: TOM BRANNA

Editor

Temperatures are still hot and sticky for Summer, but beauty marketers such as Lush are looking toward its Fall 2012 season with a new set of innovations to unleash into the marketplace. Here’s a look at the natural personal care company’s latest list of SKUS, out now in stores:


Shelve the heavy foundation and use the new Emotional Brilliance Skin Tints—Feeling Younger ($18.95) and Charisma ($18.95).Feeling Younger will give an all-over glow and is perfect for day or night.If you want to hold on to that last bit of summer glow, Charisma is a blend of golden colors to achieve a healthy, warm luster.


To hold the look together, apply Emotional Brilliance Translucent Powder ($18.95). This simple, ultra-fine light-reflecting face powder won’t dry the skin out, as it contains softening jojoba.


To make eyes stand out, swipe on Lush’s new stay-put, no smudge Emotional Brilliance Liquid Eyeliner ($22.95) in classic black, called Independent, it’s sure to make you throw your hands up in the air (and get some serious attention!).


Finish the look with the brand’s first-ever mascara, Eyes Right Mascara ($18.95), which is infused with wheatgrass to nourish and condition lashes, as well as containing one preservative making it suitable for even the most sensitive of eyes and contact lens wearers.


To keep skin dewy and even after taking off the above products at the end of the day, try the brand’s solid facial serum called Full of Grace ($13.95)! Perfect for travel or to leave by your bedside table, simply rub the serum into your hands until it melts and apply to your face after cleansing/toning. Antioxidant-rich portobello mushrooms fight free radicals, reduce inflammation and minimize fine lines. Chamomile blue, rose and targets oils are extremely gentle on dry, sensitive skin.


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