Lysol, Tide Ads Resonate According to Ace Metrix

Ace Metrix has named the top TV brand advertisers and ads of 2012 and the Top 20 most effective individual ads of the year, a list representing the highest scoring ads across 28 industries and nearly 6,000 ads scored during the last year.

Among the 2012 “Brand of the Year” category winners were Lysol cleaners (household category) with an average Ace score of610 and Dr. Scholl’s (personal care category), which tallied 574.

The score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as Persuasion, Relevance, Information, Attention, Change, Desire and Watchability, according to Ace Metrix.

“2012 was a year marked by creative strategies that stressed innovation while embracing cause and humor,” said Peter Daboll, CEO of Ace Metrix. “The number of brands airing voluminous amounts of quality creative and still beating the competition is noteworthy.