Lysol’s Stinkiest Sock Heralds New #LysolLaundryChallenge

Reckitt Benckiser’s Lysol is embarking on a push to promote Lysol Laundry Sanitizer. The effort includes a partnership with the Boston Red Sox, Rachel Dratch and a really smelly sock.

Lysol scientists worked to create what they believe to be the world's stinkiest sock by using a synthetic formula that represents the worst foot stink, inspired by every day, odor-causing bacteria.

Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria on laundry, when used as directed, according to the laundry additive brand.

“Sweat provides an environment where bacteria can thrive, making socks one of the stinkiest items of clothing,” said, Callum Couser, R&D operations manager, hygiene. “My team of Lysol scientists put our noses to the test using a blend of acids to replicate the scent of unforgettable foot stink. Because if Lysol Laundry Sanitizer can handle the World's Stinkiest Sock, it can handle your stinky loads too.”

#LysolLaundryChallenge

Lysol is partnering with actress, comedian Dratch to launch the #LysolLaundryChallenge, challenging consumers to try Lysol Laundry Sanitizer on their stinky laundry loads, or if they don't love the results, get their money back. 

“At Lysol we know that you don't have to be a pro athlete to be an expert in stinky laundry. Even routine, day-to-day activities can result in bacteria on our clothing that, when mixed with sweat, create seriously stinky odors,” said, Benoit Veryser, VP of US marketing for Lysol. “We're excited to launch the #LysolLaundryChallenge so consumers can smell for themselves the benefits of Lysol Laundry Sanitizer on their stinky loads. We are so confident you'll smell an improvement in your laundry that we're offering a money back guarantee.”

Lysol is also proud to become the official laundry sanitizer of the Boston Red Sox.

Dratch—a Massachusetts native known for her unforgettable characters, a Red Sox fan among them—will join Lysol outside  Fenway Park where fans will have the opportunity to smell the World's Stinkiest Sock alongside a sock that's been rinsed using Lysol Laundry Sanitizer.

“I'm wicked psyched to partner with Lysol as they introduce the World's Stinkiest Sock and become the official laundry sanitizer of the Sox. If Lysol Laundry Sanitizer is strong enough to handle the stinkiest of stinks, of course it can handle my family's stinky laundry loads,” said Dratch in a statement released ahead of her appearance tomorrow at the stadium in Boston.

Lysol and Dratch will be outside Fenway Park from 4pm to 8pm where fans can smell the World's Stinkiest Sock as part of an immersive laundry-themed experience. Visitors will receive a digital gif of their reaction and a Red Sox-themed gift at the site.