MAC Cosmetics Debuts Studio

M·A·C Cosmetics introduces the M·A·C Makeup Studio, its first ever retail location dedicated to the brand’s makeup services, applications, lessons and professional artistry. Located on the Upper East Side of Manhattan, this concept sets a global precedent for the brand.
 
The M·A·C Makeup Studio offers clients a personalized one-on-one experience with M·A·C’s makeup artists, removed from the bustle of the brand’s often-busy retail spaces. It features six makeup stations anchoring the center of the space, rather than on the peripheries as in other locations. Each  station is equipped with an iPad loaded with the Studio’s full menu of services, inspirational looks and the brand’s new booking tool, allowing consumers to schedule their next visit. For those who prefer a more personal experience, two private makeup rooms are available, providing an intimate environment for larger parties to socialize while receiving makeup applications.
 
The M·A·C Makeup Studio joins M·A·C’s 10 freestanding stores in the Manhattan area.

“Consumers are constantly seeking out the most efficient and reliable services to keep up with their demanding schedules and fast-paced lifestyles, particularly in New York City,” said Karen Buglisi Weiler, global brand president, M·A·C Cosmetics. “We noticed an increased need for an application-centric space as makeup appointments are growing rapidly in our existing locations. The M·A·C Makeup Studio is a response to this void in the market place, putting M·A·C’s renowned artistry and makeup authority front and center.”