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Pop icon teams up with cosmetic brand for giftable item.
September 30, 2015
By: Melissa Meisel
M·A·C Mariah Carey is the latest beauty/celebrity collaboration in the business with a full collection to bow in 2016. The teaser launch in 2015 is for Holiday – All I Want Lipstick in a champagne shimmer frost online exclusively in select markets this December. According to M∙A∙C Senior Vice President/Group Creative Director James Gager: “Mariah is the over the top pop and beauty icon. Throughout the years we’ve all watched her with admiration and feel right now she is at her ultimate best. She exudes elegance, glamour, sophistication or sense of fun. Her “All I Want” lipstick is the perfect frosty holiday shade and her Beauty Icon collection will be everything you think of when you think M·A·C and Mariah.” Carey said in a press statement: “M·A·C has been my go-to makeup brand for as long as I can remember and I’m so thrilled to be collaborating with them on a lipstick debuting this December, just in time for the holiday season! The champagne frosted 'All I Want' shade is elegant, sophisticated and glamorous. My M·A·C Beauty Icon collection will be launching in 2016 and is certain to not disappoint.”
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