Macy’s Presents The Edit

This spring, Macy’s is celebrating beauty in all its forms, expanding and redefining the word through a deeply personal campaign and fresh fashion assortment that speaks to individuality. The seasonal transition encourages a new outlook on self-expression, encompassing fashion, beauty and home at Macy’s. Inspired by the sea with hues of blue and white, the combination creates a feeling of coastal cool, while an elevated palette of pastels and metallic add an air of sophistication. Macy’s Presents The Edit is the digital destination to explore these trends, as well as find inspiration and dive into must-have It List items curated by the experts in Macy’s Fashion Office.
 
These trends and more are featured in Macy’s new television spot, “Find More,” which follows everyday remarkable women using fashion to display confidence and personal expression. Macy’s social media is also challenging expectations through a new campaign called Redefining Beautiful, exploring the diverse and personal meanings of the word through a series of individual portraits.
 
Macy’s spring 2019 campaign, Find More, is an ode to women finding their remarkable selves as they go about their everyday lives. The 60-second commercial, created by Macy’s and BBDO New York, is airing now through April 6. The spot features an original poem read aloud as a diverse group of women go confidently through their days, exemplifying beauty in its many forms. The spot follows women living their ordinary, extraordinary lives, using fashion to express themselves to the world.
 
Channeling otherworldly beauty, spring is all about standout looks. Be a galactic muse by creating prismatic effects through powders and glosses that give crystal-like dimension, including Too Faced Diamond Light Multi-use Highlighter. Play up the metallic style with Anastasia Beverly Hills Dream Glow Kit and highlight a precious metal selection that brings glamour to the forefront. Winky Lux has an assortment of glosses and balms to bring out your inner cosmic dweller with nude and glowy lips. Bring out the skin’s natural iridescence and glow with hydrating serums and retinol treatments. Upgrade any look from winter to spring with the floral notes in Tiffany Sheer and Chanel Chance Eau Tendre fragrances. And, pick up the latest eyeshadow update on cult classic the Naked Palette from Urban Decay.

For more recent cosmetic launches, read our seasonal roundup on makeup for 2019 here.