Macy’s Promotes Black-Owned Beauty

In honor of Black History month and as part of Macy’s Inc.’s commitment to the Fifteen Percent Pledge, Macy's, in partnership with CEW’s Indie 26, is launching 11 Black-owned, award-winning beauty brands this month.

The brands, inclusive of all beauty categories such as hair, skin, nails, bath/body, and sun protection, will be available on macys.com. They include Camille Rose, Curls, Epara, La Pierre Cosmetics, Lovinah, Maison 276, Mischo Beauty, Naturally London, Ooli Beauty, Shea Yeleen (pictured above) and Unsun Cosmetics.

Additionally, Story at Macy’s, the year-round, all-occasion gift destination will welcome 16 new black-owned brands, including Adjourn Tea, Coco Michele, Puzzle Huddle and Unwrp. These products can be found at select Macy’s stores and on macys.com.

“As we honor Black culture and Black Brilliance, we are intensifying our commitment to the growth and advancement of Black-owned businesses, creators, changemakers, and young talent – who are all woven into the fabric of the Black experience,” said Shawn Outler, Macy’s chief diversity officer. “We are supporting current and future history-makers who will create a more rich and inclusive community for our colleagues and customers.”

Macy’s customers can directly support, impact and empower the next generation of Black leaders in local communities across the country through a charitable round up campaign. From February 1-28, customers can round up their in-store purchases to the nearest dollar amount and donate the change (up to $0.99) to benefit Black Girls Code and United Negro College Fund (UNCF). Additionally, throughout the campaign, customers can donate online when shopping at macys.com.

Black Girls Code works to increase representation in the digital space by empowering girls of color, ages 7 to 17, to become innovators in STEM fields, leaders in their communities and builders of their own futures. UNCF is focused on growing the total annual number of African American college graduates by focusing on activities that ensure more students are college-ready, enroll in college and persist to graduation. Funds raised by Macy’s roundup campaign will be split evenly between both organizations as they work to ensure Black young adults have access to educational and professional development opportunities.