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Direct-to-consumer hair color firm adds brick-n-mortar location.
August 13, 2015
By: Christine Esposito
Editor-in-Chief
Direct-to-consumer hair care brand Madison Reed has launched a partnership with Sephora to sell its Root Touch Up brush-on powder in Sephora stores nationwide and online. Madison Reed’s Root Touch Up will be available in Sephora stores for $30 in four shades; Tthe complete line will be available online at madison-reed.com and sephora.com. “We’re thrilled to partner with such a loved, specialty retailer that we admire as a revolutionizing force in the beauty space,” said Amy Errett, founder and CEO of Madison Reed. “More than 100 million women in the US color their hair, and my mission for the brand was to create a healthier, easy-to-use, high performing hair color experience. We’re excited to join Sephora in empowering women with fresh, new beauty solutions, as we believe if you color your hair, you deserve better—healthy and gorgeous hair.” “At Sephora we pride ourselves on offering the most diverse and innovative assortment of prestige beauty products on the market,” said Priya Venkatesh, vice president of merchandising, skincare and hair. “We know our clients color their hair and are looking for convenient ways to touch-up between salon appointments or at-home coloring sessions. We are now offering a great choice of innovative formulations to really complete her look.”
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