Marketing News

Maite Perroni joined Pantene Beautiful Lengths

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By: TOM BRANNA

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For the third year, telenovela actress and singer Maite Perroni joined Pantene Beautiful Lengths to encourage communities across the country to share their strength and donate their beautiful, healthy hair to create free wigs for women who have lost their hair due to cancer treatment. In celebration of the campaign’s eighth anniversary, Pantene Beautiful Lengths has teamed up with hair salons across the country to host hair cutting events on National Donate Your Hair Day taking place on Nov. 22.

To date, Pantene Beautiful Lengths has received nearly 600,000 hair donations from men, women, and children. The American Cancer Society distributes the wigs through its nationwide network of wig banks at no cost. Since the start of the program, 34,000 real-hair wigs have been provided to female cancer patients.

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