Make It Big in Premium Makeup

Make it Big in Premium Make-Up is the latest UK-focused report in the Premium Market Report series from IM Associates. For one week only, IM Associates is offering a 20% saving on the £379 report and The Omnichannel Report (worth £549) for free. Purchase details are available on the website.
 

During the past decade, annual double-digit growth in the UK premium make-up market has frequently been the norm, making it an attractive market for investors, brands and retailers, notes IM Associates.

 
Among the success stories, there are also examples of brands that have not gone to achieve greatness. A strong start is no guarantee to long-term success in a category that is one of the hardest to penetrate.
 

According to the authors, knowing how to move up to the next level after the launch is crucial, but requires a good knowledge and understanding of how premium make-up operates and why it’s different to any other beauty category.
 

Make it Big in Premium Make-Up is designed to give growing beauty brands the tools they need to succeed in premium make-up, whatever stage of their development. The report rounds up the most important market trends that are shaping the industry along with relevant case studies and penetrating expert analysis to help you discover where the real opportunities exist.


The Make it Big in Premium Make-Up report is divided into two parts. The first investigates the most important market trends that are both shaping the industry and will have a significant impact on your business.


Part 1 looks at premium make-up sales trends, the fastest growing sectors, critical elements to brand success, opportunities presented by the next generation of consumers, success stories from brands that have made it big and lessons learned from those brands that failed to make it.


Part 2 provides an in-depth how to guide, covering the essential elements for growing a successful premium make-up brand. Topics include: The challenges of making it big and a guide to overcoming the obstacles to success, the new rules of engagement for Gen Z, how to take your brand to the next level, top tips for impressing retail buyers, top tips for succeeding in premium makeup, how to become more visible and why you have to become a consumer first brand and how to do it.


Over the course of the report, IM Associates investigates and provides answers to some of the most important issues facing every brand including:

1. Why the industry operates differently to any other and how this will affect your growth and pricing strategy from day one.
2. The challenge of maintaining a large portfolio of SKUs and the alternative approaches that are proving successful.
3. How the next generation of consumers are making buying decisions and what you need to do to successfully engage with them.