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NPD finds select products are selling well.
February 14, 2019
By: Melissa Meisel
Here are some fun Valentine’s Day themed makeup facts based on data findings from The NPD Group, as US consumers indulge in prestige makeup for Valentine’s Day. In the week leading up to Valentine’s Day 2018: · Red lip color sales grew 15% · Grey/smoky eye shadow sales grew 38% The week of Valentine’s Day 2018: · Perhaps in the hopes of those tears of joy, waterproof mascara sales outpaced regular mascara · Last minute DIY manicure in case he decides to “put a ring on it?” Romantic pink and beige nail enamel sales outperformed the total nail color market For more color cosmetic news, check out the March 2019 edition of Happi.
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