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June 1, 2018
By: TOM BRANNA
Editor
Malena Higuera has announced the opening of her new business, MAldecoa & Associates LLC. MAldecoa & Associates LLC helps clients navigate a broad array of business challenges in product innovation, production scale-up, commercialization, operations, strategic alliances, globalization and M&A. Higuera is a high-level executive in the cosmetic industry who consistently builds value for employers and clients. She has extensive “hands-on” experience in sales, marketing, R&D management, manufacturing, product innovation and international business. As the managing partner, Higuera supplements her personal capabilities with an industry-wide network of specialists built over 25 years. In most cases, these are former colleagues and associates who share the same values. More info: www.maldecoa.com
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