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Cosmetic brand is celebrating first anniversary with retailer.
November 7, 2018
By: Melissa Meisel
Mally Beauty, the color cosmetics brand founded by celebrity makeup artist Mally Roncal, celebrates its one year anniversary with Kohl’s this November. Mally Beauty marked its entry into Kohl’s Department Stores in the fall of 2017 with a media event hosted by Mally Roncal at the NYC Kohl’s showroom in Times Square. Additionally, Mally executed an Instagram takeover on the Kohl’s page and a series of training videos. “I believe that everyone deserves to feel confident, fierce and fabulous without breaking the bank,” says Mally Roncal. “I love that Mally Beauty is so accessible and most importantly, inclusive. When I shop at my local Kohl’s, I feel the support from the sales team. Some retailers can make the shopping experience feel intimidating but at Kohl’s I feel the love! Their team is knowledgeable and treats everyone with love and respect. They have been an amazing partner and I am so proud to sell my products there!” “Mally Beauty has a devoted consumer base and proven sell-through,” says Mally Beauty president, Brian Robinson. “The brand has seen success in the e-commerce and TV shopping arena. Since the acquisition in 2015, we have planned for retailer expansion specifically within brick and mortar stores. Our partnership with Kohl’s has been extremely successful and we look forward to further building our relationship.” To commemorate the one year anniversary, the Mally Beauty team is celebrating with a social media product giveaway. The Kohl’s exclusive Let It Snow Holiday Collection, comprised of a 6-piece Shadow Stick Extra Collection, Lip Oil Trio and Eyeshadow Palette, will be given away to three lucky winners. To enter the giveaway valued at $80, fans of the brand are asked to follow Mally Beauty and Kohl’s on Instagram, like the static post announcing the giveaway and tag three friends in the comments section. Winners will be announced on November 9, 2018. The Kohl’s assortment includes Mally Beauty’s #1 seller and award-winning Evercolor Poreless Face Defender and has expanded to include a generous offering of face, eye and lip cosmetics.
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