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Cosmetics marketer taps in to latest nail trend.
April 24, 2012
By: TOM BRANNA
Editor
Like many of Mally Beauty’s innovations, herlatest breakthrough was inspired by her own experience: when no manicure was any match for her hectic routine, she set her sights on creating a polish that would hold up in daily life of a multi-tasking mom. The Mally 24/7 Professional Gel Polish System, a comprehensive nail regimen that includes everything you need to get the longest-lasting manicure of your life, right in your own living room. The first complete gel polish system available through direct shopping, the kit is committed to changing the way women care for their nails. Resists chipping and fading, and best of all, there is absolutely no drying time after the final step in application —just intense, brilliant, flawless color with incredible wear and superior shine. The Mally 24/7 Professional Gel Polish System is available now exclusively through QVC with a complete color range online, giving women the education they need to be their own nail experts at home. The retail price is approximately $165.
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