Mana’s Collections Focus on Aging Well, Highlighting Natural Features

Today’s focus has shifted from staying “forever young” to staying “forever you” and aging well. There are many components to “aging well” including diet, exercise, lifestyle and, most importantly, proper care. Consumers no longer want to look decades younger than their chronological age — it’s about living their best life and taking care of themselves whatever one’s age.

Mana’s Age Well Collection has been formulated with the company’s proprietary blend of natural actives and a patented delivery system that targets mitochondrial aging and helps reduce the presence of senescent cells in the skin to promote well aging. The natural actives work together to enhance skin firmness, elasticity and glow and diminish the appearance of wrinkles and skin fatigue by energizing, oxygenating, hydrating, detoxifying and helping to stimulate the skin’s natural defenses against the damaging effects of artificial visible light and pollution. Formulated to help promote collagen and hyaluronic acid production in the skin, this highly effective, proprietary blend is delivered via a patented, 3D matrix delivery system that helps provide controlled release, targeted delivery, long lasting activity and forms a moisturizing, protective barrier on the skin. 
 
The collection consists of six product offerings: Illuminating Primer, Tighten & Brighten Concealer, Blurring Lipstick, Moisture Cream, Eye Cream, Whipped Body Butter 
A year plus of Zoom calls and virtual appointments have allowed people to see themselves through a new lens and have caused many to become hyper aware of their appearance, including their makeup and even the smallest of their flaws. The good news in all of this is: self-acceptance is having a renaissance. People are through with the photoshopped images and unrealistic beauty standards that litter social media. They’re moving away from “artificial”, overly made up versions of themselves, and towards beauty solutions that let their “real” selves shine through. 

In this new reality, comes Mana’s Augmented Reality Capsule Collection which includes Virtual Blush, Virtual Highlighter & Virtual Lip Perfector products that will give customers a subtle, unidentifiable beauty upgrade. Sheer, sophisticated and simple to use, these formulas highlight and embellish natural features without covering or distorting them, said Mana.

Virtual Blush Serum is a light-textured, easy-to-use serum applies invisibly and then instantly transforms into a wash of natural looking, personalized color as it reacts with the wearer’s pH. The Virtual Highlighter is  clean, vegan and silicone free and creates a transparent, luminous, glass skin effect on skin. Skin-loving polymers create a film barrier that moisturizes, softens and smooths skin while vitamins C and E condition skin and provide antioxidant protection. 

In other news, with consumer insights company Crosswalk, Mana Products has created a new beauty industry study to understand the current prestige skincare category consumer.  Mana has examined how they browse, shop, compare, and ultimately purchase skin care and hair care. The company focused on how the consumer purchases, their pricing/spending thresholds, motivators, channels of shopping, multi-attributional decision tree purchase journey, and assortment and product/ market preferences. The report is available for download from Mana’s website.