Manscaped Designated Preferred Grooming Partner of Sac State Athletics

Global men’s grooming company Manscaped has forged a sports partnership with Sacramento State University, home of the Hornets and an NCAA Division 1 college competing in the Big Sky Conference. 

 

“Manscaped and Sac State are a perfect pair, in name and in notion. Not only does the institution have elite academic and athletic accolades, coupled with a massive network, but its name lends itself to some really fun marketing ahead,” said Lucas Coyle, senior manager of global marketing at Manscaped. “We’re excited to support the Hornet community as the team advances in the Big Sky Conference this fall.”

 

The partnership encompasses the high-performing teams within the university’s athletics program and national reach with assets. These include pre-game and halftime sponsorship loops, regular digital content inclusions and an interactive “Beard Cam” that will run at each home football game.