Manscaped Launches in Tesco Stores Across Republic of Ireland

Manscaped, a leading global men’s grooming company and lifestyle consumer brand, has launched in Tesco, one of Ireland’s largest and preferred grocery retailers. 

 

“When sourcing our first European brick-and-mortar retailer, it was important for us to partner with a reputable brand well-trusted by the local community, and one that offered multiple locations to provide a convenient shopping experience for our customers. Tesco easily checked both of these boxes and more,” said Paul Tran, founder and CEO of Manscaped.

 

As Manscaped’s inaugural European brick-and-mortar location, Tesco will be the first retailer in the region to stock Manscaped’s grooming products – and just in time for the holiday shopping season. Known for its commitment to serving customers and delivering quality products, Tesco’s core values are aligned with those of the Manscaped brand, making for a symbiotic partnership dedicated to offering superior products and a customer-first approach, according to the brand. 

 

A core selection of Manscaped’s premium grooming tools and formulations will be available in 110 Tesco stores across Ireland beginning today.

 

“Europe is a major market for our direct-to-consumer business, so we’re excited to have found the right partner to kick off our in-store retail presence,” said Catherine Cronin, VP of retail at Manscaped. “Our strategy has always been to meet our customers where they shop, and Tesco has long served as Ireland’s go-to grocery retailer all across the region – so we’re thrilled to bring our premium grooming products to its health and beauty aisles.”

A selection of Manscaped’s core collection, featuring its best-selling tools and unique formulations, will be available in-store at Tesco Ireland, including the following products:

 

The Lawn Mower 3.0 (€79.99) – Expertly designed for below-the-waist grooming, this third-generation trimmer features a powerful 7,000 RPM motor, waterproof capabilities, and SkinSafe technology to help reduce nicks, snags and tugs.

 

Weed Whacker (€44.99) – This nose and ear hair trimmer is equipped with SkinSafe technology and a 360° rotary dual-blade system to help reduce the risk of pulls and cuts, as well as a 9,000 RPM motor, and a waterproof, ergonomic design for maximum performance and comfort.

 

Crop Preserver (€15.99) – A specially-formulated dual-action deodorant and moisturizer designed to keep sensitive areas fresh and hydrated all day long.

 

Crop Cleanser (€15.99) – This gentle groin wash, with a clean, prebiotic-infused formula, is loaded with vitamin E, aloe, and menthol to keep your nether regions soft and supple.

 

Crop Reviver (€12.99) – A refreshing toner spray that features soothing aloe and witch hazel extracts to keep high-friction areas cool, calm and protected.

 

The Essentials 3.0 (€84.99) – This kit includes The Lawn Mower 3.0 trimmer and Crop Preserver anti-chafing deodorant.

 

The Shears 2.0 (€19.99) – This luxury four-piece nail kit features tempered stainless-steel tools housed in a compact leather case.