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Custom bundle sold online included the Vitamin C Cream, Coconut Body Butter and Brightening Eye Serum inside a Mario Badescu bag.
February 22, 2023
By: Melissa Meisel
It’s no secret that for a beauty brand to expand its retail audience right now it is imperative to connect with an influencer on social media. Venerable skincare brand Mario Badescu has seen success in marketing as it recently collaborated with influencer Dani Austin by selling her favorite products in her custom bundle, sold exclusively on MarioBadescu.com. The kit included a Vitamin C Cream, Coconut Body Butter, Brightening Eye Serum inside a Mario Badescu bag. According to the company, Mario Badescu x Dani Austin's bundle sold over 4,100 products.
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