Marketing News


  • Hair Care | Household Cleaning | OTC/Medicated  | Packaging | Packaging | Personal Cleansers | Skin Care | Testing
    Beat the Box & the Mom-and-Pops

    Beat the Box & the Mom-and-Pops

    McKinsey asks, 'should CPG go D-t-C?'
    11.08.17

  • YourGoodSkin Debuts at Walgreens

    YourGoodSkin, a new skin care range billed to “scientifically developed to help prevent skin problems before they occur,” is launching exclusively at select Walgreens stores and on Walgreens.com in the US and at Boots stores and on boots.…
    11.01.17

  • Perricone MD Expands No Makeup Collection

    Perricone MD is expanding its No Makeup Collection with a multi-purpose Instant Blur compact and expanded shades of foundation to meet lighter and deeper skin tones.  The multi-tasking Instant Blur compact contains alpha lipoic acid, which is sa…
    11.01.17

  • Kiehl’s Enters Sephora

    Kiehl’s Since 1851 debuted in four Sephora stores in October and has a fifth store opening this month. After launching on Sephora.com in August, this second phase of Kiehl’s partnership with the prestige beauty retailer had Kiehl’s…
    11.01.17

  • Gyllenhaal Shills for Calvin Klein

    Calvin Klein Fragrances, a division of Coty Inc. has unveiled a new worldwide print advertising campaign for Eternity Calvin Klein featuring actor Jake Gyllenhaal. Conceived creatively in close collaboration with Gyllenhaal and shot by photographer W…
    11.01.17

  • Mane Choice Partners with Target

    The Mane Choice is partnering with Target and brand ambassador Malaysia Pargo to launch the Heavenly Halo Collection, an assortment of six hair care products that help restore moisture-depleted hair with intense hydration. Target is the exclusive lau…
    11.01.17

  • Lavern Cox Teams Up with Orly

    “Orange is the New Black” actress and LGBT activist Lavern Cox has co-created a limited-edition collection of six shades of polish with Orly. The range, called Celebrate Yourself, features shimmering metallics with names like Shine, Party…
    11.01.17

  • Nootkatone-based Pest Control

    Is nootkatone the next big thing in pest control? Swiss firm Evolva says it has finalized negotiations for a contract with the US government to advance the development of safe, effective, and sustainably-sourced next-generation products that can prov…
    11.01.17

  • Did You Love Your Hair Last Month?

    It’s a 10 Haircare declared October 10 as National “Love Your Hair Day.” There was a Times Square takeover in New York City on that day, including a digital billboard on NASDAQ and It’s a 10 Haircare street teams handing out 1…
    11.01.17

  • Iredale Partners with Neiman Marcus

    Iredale Mineral Cosmetics, Ltd. (IMC) has announced a retail partnership with luxury department store Neiman Marcus. The Jane Iredale brand is now on NeimanMarcus.com and can be found inside the retailer’s Boston, Charlotte, NC and Plano, TX lo…
    11.01.17

  • Madison Reed in NYC

    The Madison Reed Color Bar in New York City—once a pop-up store—was so successful that the online hair color purveyor decided to open up a permanent location on 11 W. 18th Street in the Flatiron District.  It is the firm’s seco…
    11.01.17

  • An Insensitive Dove?

    Dove body wash may be for everybody, but Unilever didn’t do such a great job conveying that message in a recent Facebook ad. A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reve…
    11.01.17

  • Innisfree Opens NY Store

    Amorepacific Group launched Innisfree in the United States by opening the brand’s first flagship at 862 Broadway in New York City’s Union Square neighborhood. One of the fastest-growing brands in the Amorepacific Group, Innisfree cat…
    11.01.17

  • Personal Cleansers
    Method Creates Hand Wash PSA with Tiffany Haddish

  • Color Cosmetics
    ‘Shoe In’ at Too Faced!

    ‘Shoe In’ at Too Faced!

    Founder creates limited edition stilettos.
    10.24.17

  • It

    It's Ada Lovelace Day!

    Recognizing a pioneer in STEM.
    10.10.17

  • Functional Ingredients | Skin Care
    Unilever Pulls Dove Ad

    Unilever Pulls Dove Ad

    Outrage over bodywash spot.
    10.10.17

  • Skin Care

    BCA: Alba Botanica Partners with Pink Agenda

    Alba Botanica is partnering with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic's FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer. &…
    10.03.17

  • Skin Care

    Assess Yourself!

    Augmented reality company ModiFace has launched a new universal web-based skin assessment platform for skin-care brands. The new technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consu…
    10.02.17

  • OTC/Medicated

    Now that's Smart!

    SkinSmart Antimicrobial is a new skin care brand launching over-the-counter solutions for eczema and wound care. Previously this formula was only available with an expensive prescription, or at select medical centers, according to the Minneapolis-bas…
    10.02.17