Marketing News


  • Color Cosmetics | Skin Care
    Julep Now Available at Target

    Julep Now Available at Target

    Marks a shift in the brand’s strategy.
    09.09.19

  • Color Cosmetics

    Beauty Heroes Opens Flagship

    Beauty Heroes opened its flagship store in Northern California. It focuses on sustainability with clean beauty brands. “With the opening of our first brick-and-mortar store, we can reach a wide range of people in the community and help to sp…
    09.02.19

  • Quip Created Quipcare App

    Oral health company Quip has created Quipcare, an app that provides access to and allows users to pay for professional dental care. After debuting in New York City this summer, the app will expand across the US in 2020, said Quip…
    09.02.19

  • Hair Care | Oral Care | Personal Cleansers | Skin Care | Sun Care

    Target Launches Clean Icon

    Target has rolled out its Target Clean icon, which lets consumers know that the product is formulated without a group of so-called “commonly unwanted” chemicals. Target says it has nearly 4,000 products that qualify for Target Clean in th…
    09.02.19

  • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

    NakedPoppy Is Live

    NakedPoppy, which bills itself as the first clean beauty site powered by intelligent technology, is now active. The site is said to be designed for on-the-go women who seek the highest standards in hand-vetted, luxe, and long-lasting clean makeup. Na…
    09.02.19

  • Hair Care

    Vernon François from Sally Beauty

    Sally Beauty Holdings, Inc. is selling the Vernon François Collection, founded by celebrity hairstylist and namesake, Vernon François. The partnership will serve to further François’ mission of spreading his passion and fla…
    09.02.19

  • StriVectin Signs Hutton

    True beauty is timeless, which may be why StriVectin selected 1970s supermodel Lauren Hutton as its global brand ambassador, the first celebrity face for the company. The announcement coincided with the relaunch of SD Advanced Plus Intensive Moisturi…
    09.02.19

  • Skin Care
    Hutton Joins StriVectin

    Hutton Joins StriVectin

    Model becomes global brand ambassador.
    08.07.19

  • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

    Gunas To Enter Cosmetics

    Vegan handbag brand Gunas has completed its seed investment round and says it plans to move into beauty products. The company will use the $250,000 investment to introduce what it describes as  “uniquely designed” artisanal beauty…
    08.02.19

  • Fine Fragrance

    Revamped Caribbean Joe fragrances

    Be on the lookout for revamped Caribbean Joe fragrances. Owner Sequential Brands Group, Inc. has signed a partnership with Bellevue Brands and is in the process of relaunching the brand. Caribbean Joe operates in 20 product categories across men&rsqu…
    08.02.19

  • Functional Ingredients | Skin Care

    Wellness Shots for Weight Loss

    Lindora, a medically supervised weight loss and wellness company, has created line of proprietary “Specialty Wellness” shots that focus on weight loss, stress and skin care. Dr. Amy Lee, Lindora’s chief medical officer, oversaw the…
    08.02.19

  • Color Cosmetics

    Maybelline Teams with Summer Mckeen

    Well-timed for the season, Maybelline New York collaborated with Summer Mckeen, a 20-year old rising beauty creator, to launch The Maybelline x Summer Mckeen Lip Gloss Collection. The curated collection features six limited-edition lip glosses availa…
    08.02.19

  • Hair Care

    Herbal Essences Honors LGBTQIA+

    Herbal Essences celebrated 2019 World Pride with a larger-than-life blooming garden wall. Designed to honor the members of the LGBTQIA+ community and supporters, the wall was housed at the Riviera Cafe, a community landmark in New York City. &ldqu…
    08.02.19

  • Household Cleaning

    Biokleen Celebrates 30th Anniversary

    Family-owned Biokleen is celebrating its 30th anniversary. The company got its start in 1989 with the launch of Biokleen All Purpose Cleaner 2. Jim Rimer, along with his daughter Cindy, and, for the past 15 years, son-in-law Barry Firth, have grown t…
    08.02.19

  • Skin Care

    Good Science Beauty's Retail Partnership

    Good Science Beauty has announced a retail partnership with Neighborhood Goods. The partnership with the Texas-based retailer is the personal care company’s first. Neighborhood Goods, which has a New York shop in the works, calls itself a &l…
    08.02.19

  • Hair Care

    My Black Is Beautiful Hair Care Debuts

    P&G and Sally Beauty launched My Black is Beautiful hair care. The My Black is Beautiful platform was created in 2006. “We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,&rd…
    08.02.19

  • Color Cosmetics

    Makeup & Masks Arrive at L’Occitane

    Just in time for summer, L’Occitane made its foray into color cosmetics with a fruity lip collection and a multi-masking line infused with fresh ingredients from Provence and the Mediterranean Basin. Both the lip and mask lines are filled with…
    07.01.19

  • Sun Care

    Colorescience Publishes Study

    Colorescience has published results of its study “Beyond sun protection factor: An approach to environmental protection with novel mineral coatings in a vehicle containing a blend of skincare ingredients” in the Journal of Cosmetic Dermat…
    07.01.19

  • Hair Care

    Henkel’s göt2b Series

    Henkel’s göt2b hair care brand has produced an original short-form series called “Turning the Tables,” a coming-of-age story set in the DJ-driven world of electronic dance music (EDM) and featuring an exclusive mix inspired and…
    07.01.19

  • William Shatner Shills for SoClean

    SoClean, which calls itself the creator of the world’s first automated CPAP cleaner and sanitizer, has tapped actor William Shatner as an ambassador and spokesperson. Shatner is a CPAP user and SoClean customer, according to the Peterborough, N…
    07.01.19