Marketing News


  • Household Cleaning

    Dawn Marks 40th

    Dish soap brand Dawn is marking its 40th year of partnering with organizations dedicated to helping save birds and marine animals who were the innocent victims of oil spills and environmental catastrophes. To mark the milestone, the P&G brand has…
    08.03.18

  • Fine Fragrance

    Minaj Signs Deal with Luxe Brands

    Multi-platinum recording artist Nicki Minaj has signed a new fragrance partnership with Luxe Brands. Minaj’s beauty forays have included her signature fragrance, Pink Friday, and successful collaborations with MAC Cosmetics. Her new partners…
    08.03.18

  • Personal Cleansers

    Anne Geddes Partners with KidzStuff

    Photographer Anne Geddes has teamed up with KidzStuff, Nicklaus Children’s Health System’s retail brand of children’s products, as a brand ambassador. Kidzstuff apparel has added functional features such as sun protection, insect pr…
    08.03.18

  • BVGrowth Buys Homesick.com

    BVGrowth, a direct-to-consumer brand launch platform, has acquired the Homesick.com candle assets from Buzzfeed. Homesick makes classic white candles with customized scents for all 50 states, several cities, experiences and countries. “We&rs…
    08.03.18

  • OTC/Medicated

    Abreva Restores Murals

    Abreva is lending a hand to local communities in New York and Chicago by restoring the faces of some of their most beloved murals. Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals. Abreva don…
    08.03.18

  • Laundry Care

    P&G Acquires Dry Cleaning Service

    Chicago-based dry-cleaning startup Pressbox has been acquired by Procter & Gamble. Founded in 2013 by two University of Notre Dame graduates, Pressbox’s model relies on lockers where customers drop off their dirty clothing around the clo…
    08.03.18

  • Hair Care

    FTC Mails Refunds

    The Federal Trade Commission (FTC) is mailing 852 refund checks, totaling more than $214,000, to consumers nationwide who bought bed bug treatments that claimed to use cedar oil to stop and prevent infestations.  The refunds stem from a Janua…
    08.03.18

  • Actives | Fine Fragrance | Functional Ingredients | Hair Care | Skin Care | Testing
    Inauthentic Products Annoy Inauthentic Consumers

    Inauthentic Products Annoy Inauthentic Consumers

    Counterfeit products are on the rise.
    07.26.18

  • Actives | Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
    Amazon

    Amazon's Beauty Sales Soar in Q2

    US and UK record double-digit gains.
    07.12.18

  • Household Cleaning

    Earth Friendly Products Supports Camp Korey

    The Earth Friendly Products’ Ecos Laundry Room at Camp Korey’s new facility in Mt. Vernon, WA is up and running. For kids who face major medical conditions and cannot attend regular summer camp, Camp Korey creates a joyous and safe enviro…
    07.02.18

  • Functional Ingredients | Skin Care

    Nyakio Debuts

    Ali Larter and Shannon Rotenberg hosted a private event to celebrate the launch of Nyakio. Held at the Ron Robinson Melrose boutique, guests had the opportunity to shop the collection, while enjoying cocktails and light bites. Selma Blair and Amy Sma…
    07.02.18

  • Color Cosmetics | Pigments

    Lemonhead.LA releases Reigning Men Spacejam

    Lemonhead.LA has released its limited-edition Reigning Men Spacejam Luxe to benefit GLAAD, the world’s largest LGBTQ media advocacy organization. Spacejam Luxe Glitter Balm is a blend of cosmetic glitters that are ready-to-wear without the…
    07.02.18

  • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care

    Amorepacific Pops Up in NYC

    Amorepacific partnered with Marie Claire magazine to create a global beauty pop-up in New York City. The shop, located on Bleecker Street, debuted with an exclusive grand opening event which also celebrated Marie Claire’s May issue dedicated to…
    07.02.18

  • Household Cleaning

    SCJ Aquatic Center Opens

    The SC Johnson Community Aquatic Center, the first aquatic center to be developed in Racine County in Wisconsin, is open for swimming. The center was funded by a $6.5 million donation from the cleaning and home care company, which is based in Racine.…
    07.02.18

  • Household Cleaning

    Ajax Cuts Grease Claim

    The National Advertising Division of the Better Business Bureau has recommended that Colgate-Palmolive Company discontinue claims that Ajax Ultra Dish Liquid provides “100% Grease Removal.” NAD found, though, the company could support the…
    07.02.18

  • Skin Care

    AC Hotels Adds Korres Bath Amenities

    AC Hotels by Marriott is rolling out a new in-room bath amenity line with Korres. The arrival of the products in Marriott’s 30 properties in the US, including the newly-opened AC Hotel New York Times Square, marks Korres’ first national U…
    07.02.18

  • Hair Care

    American Crew Takes a Ride with Harley-Davidson

    American Crew is taking a ride with Harley-Davidson Motorcycles. The two brands will come together in several social media activations and public relations initiatives over the course of the partnership, including Harley-Davidson’s 115th Annive…
    07.02.18

  • Skin Care

    Update In FTC and AuraVie Skincare Case

    Court order bars select sellers while proposed settlement resolves the FTC’s charges against other defendants.
    06.29.18

  • Household Cleaning

    Helicopter Cleaning?

    We’ve all heard about helicopter parenting—but what is helicopter cleaning? P&G’s Cascade brand contends that for far too long, consumers have believed that the only way to truly get their dishes immaculately clean is to wash th…
    06.01.18

  • Actives | Skin Care

    FTC Approves Final Consent Order

    Following a public comment period, the Federal Trade Commission has approved a final consent order settling deceptive advertising charges against Telomerase Activation Sciences, Inc. and Noel Patton (collectively, TA Sciences). According to the FTC&r…
    06.01.18