Marketing News


  • Unilever Ventures Invests in Influencer

    Unilever Ventures Invests in Influencer

    A move to combat follower fraud.
    06.14.19

  • CeraVe Debuts New Campaign in Milan

    CeraVe Debuts New Campaign in Milan

    Video series features dermatologists' insight on skin care.
    06.10.19

  • Bluemercury Marks 20 Years of Business

    Bluemercury Marks 20 Years of Business

    Beauty retailer will celebrate with exclusive products and events.
    05.13.19

  • Skin Care

    Repêchage at IECSC New York 2019.

    Repêchage CEO and Founder Lydia Sarfati recently provided care education at IECSC New York 2019. More than 75 skin care professionals joined Sarfati, who is also chairman of CIDESCO Section U.S.A, for two classes (The Best Facial Massage: Relax…
    05.01.19

  • Color Cosmetics | Pigments

    Maybelline New York Is Back on YouTube

    Maybelline New York has launched the third season of its YouTube series, Makeup Like This! Available exclusively on Maybelline’s YouTube channel, the series features fresh influencer hosts, new product reveals, consumer giveaways, and a surpris…
    05.01.19

  • Laundry Care

    Febreze Adds The Freshness

    Febreze has released its newest musical undertaking, called The Freshness, which is available for streaming on freshnessbyfebreze.com. Febreze has been releasing a stream of musical advertisements on digital and terrestrial radio platforms since 2015…
    05.01.19

  • Hair Care

    10 Haircare Adds Blimp

    To celebrate festival season, It’s a 10 Haircare hired a blimp to sail over the California coastline during Coachella and Stagecoach (April 10 to May 2) to announce its “Free Leave-In” Campaign. Consumers who spotted the blimp and…
    05.01.19

  • Actives | OTC/Medicated

    FDA Warns Nutra Pharma

    The US FDA sent a warning letter to Nutra Pharma Corp. for illegally marketing unapproved products labeled as homeopathic with claims about their ability to treat addiction and chronic pain, including pain associated with cancer, diabetes, shingles,…
    05.01.19

  • Actives | Skin Care

    Massage Envy, Obagi Form Alliance

    Massage Envy has formed a partnership with professional skin care brand Obagi to provide exclusive facial services and sell Obagi Medical products at its nearly 1,200 franchised locations nationwide. The customizable facials were uniquely designed to…
    05.01.19

  • Color Cosmetics | Pigments

    Saks Off 5th Adds Fifth City

    Saks Off 5th has launched its own beauty collection, Fifth City, which is described as “high-quality and luxury beauty essentials at exceptional value.”  The line marks a significant step in the company’s overall strategy to ex…
    05.01.19

  • Color Cosmetics

    M∙A∙C Viva Glam Celebrates Silver Anniversary

    This year marks the 25th anniversary of M∙A∙C Viva Glam, one of the first 100% giving models in the industry with all proceeds of Viva Glam products going toward the fight to end HIV/AIDS.  To celebrate, the company has created a limited-edi…
    05.01.19

  • Skin Care

    Loey Lane Launches Love AnyBody

    Body positivity influencer and content creator Loey Lane, who has 1.7 million YouTube followers and another 559K on Instagram), has launched a new body positive body care brand called Love AnyBody. The collection includes a stretch mark serum, stretc…
    05.01.19

  • NuFace and Bandier Create Pop-Up Spa

    NuFace and luxury activewear retailer Bandier created an exclusive pop-up spa experience where the skin care partner Dr. Barbara Sturm took over the Bandier Beauty Bar and resident aestheticians performed NuFace’s signature microcurrent treatme…
    05.01.19

  • Skin Care

    Clarins Hits the Road

    Clarins recently hit the road to showcase its new skin care line. The My Clarins Glow Trip mobile pop-up tour, which started in Chicago on March 30 and ran through April 24, promoted the launch of My Clarins, a new vegan range of eight skin care prod…
    05.01.19

  • Skin Care

    Galderma Collaborates with Nespresso

    Galderma Laboratories, L.P. has announced a collaboration with Nespresso, the portioned coffee brand. With a qualifying purchase of Restylane dermal fillers, aesthetic professionals will receive a set of vouchers for complimentary Nespresso VertuoPlu…
    05.01.19

  • Hair Care

    Gillette Ramps Up E-Game Marketing with Twitch

    Procter & Gamble is investing more in the e-gaming world. Gillette and Twitch, described as  website for all things gaming, have created the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to…
    05.01.19

  • Hair Care
    Hair

    Hair's the Thing

    Consumers are in a lather over Gillette and Nike ads.
    04.25.19

  • Functional Ingredients | Hair Care | Skin Care
    Dr. Ganja Will See You Now

    Dr. Ganja Will See You Now

    A new website for all things CBD.
    04.18.19

  • Hair Care
    It’s A 10 Hits New Heights

    It’s A 10 Hits New Heights

    Hair care company's aerial takeover on the California coastline.
    04.15.19

  • P&G Exec Calls for Transparency in Media

    P&G Exec Calls for Transparency in Media

    Marc Prichard seeks national privacy standard.
    04.11.19