Marketing News


  • Household Cleaning

    Helicopter Cleaning?

    We’ve all heard about helicopter parenting—but what is helicopter cleaning? P&G’s Cascade brand contends that for far too long, consumers have believed that the only way to truly get their dishes immaculately clean is to wash th…
    06.01.18

  • Actives | Skin Care

    FTC Approves Final Consent Order

    Following a public comment period, the Federal Trade Commission has approved a final consent order settling deceptive advertising charges against Telomerase Activation Sciences, Inc. and Noel Patton (collectively, TA Sciences). According to the FTC&r…
    06.01.18

  • Skin Care

    Amway's Perfect Partnership

    Perfect Corp.  has a new global partnership with Amway regarding a mobile application. The global rollout began in Korea and is moving to Japan, Thailand, and US throughout 2018.  The Artistry Virtual Beauty App experience features more&nbs…
    06.01.18

  • Functional Ingredients | Household Cleaning

    Clean Freak-approved

    Lemi Shine has added seven new citric-powered products that deliver a “Clean Freak-approved” clean with no harsh chemicals. Launching exclusively in Texas in stores like H-E-B and Kroger, the new lineup includes the company’s first…
    06.01.18

  • Color Cosmetics | Functional Ingredients | Pigments | Skin Care

    SK-II Extends #INeverExpire Campaign

    SK-II is extending its latest #INeverExpire campaign to the US. The #INeverExpire initiative addresses the topic of age-related pressure, inspiring women to liberate themselves from societal expectations around age and live their lives on their own t…
    06.01.18

  • Packaging

    CleanWell's Foam Sensor Pump

    CleanWell, a provider of botanical-based personal care and household cleaning products—and the focus of this month’s “Indie Inc” profile—has inked a strategic partnership with luxury housewares supplier simplehuman. Clea…
    06.01.18

  • Fine Fragrance | Functional Ingredients

    A Scent with Some Bite!

    Would a cologne called Wet Farm Dog have any appeal? To fans of outdoors comic character Rather-Be-Hunting Guy (aka Dale Dunnerway) it just might. The comic’s fans were casting votes to name a fictional cologne that would be appropriate for him…
    06.01.18

  • Oral Care

    Dixie Teaches Proper Oral Care

    Dixie cups can often be found in the bathroom, but now the brand is looking to increase its role in oral hygiene. To make brushing a more positive experience and to teach kids proper oral care habits, the Georgia-Pacific brand has unveiled a line of…
    06.01.18

  • Oral Care

    Colgate Teams Up with Michael Phelps

    For a second year, Colgate and swimmer Michael Phelps are working together on water conservation. Phelps and Colgate encourage people to help save the planet by simply turning off the faucet. This year’s initiatives include “Save Water&rd…
    06.01.18

  • Color Cosmetics | Skin Care

    Coty Unveils Magic Mirror

    Coty has unveiled a blended reality beauty Magic Mirror at its newly relaunched Bourjois boutique in Paris. The technology integrates physical products with digital content, for a first-of-a-kind augmented reality (AR) makeup try-on experience. When…
    06.01.18

  • Skin Care

    skin care analysis tool called SkinID

    Walgreens has rolled out a skin care analysis tool called SkinID on Walgreens.com to evaluate customers’ skin care needs and build a personalized, three-step (cleansing, treatment and moisturizing) daily routine that will help banish breakouts.…
    06.01.18

  • Functional Ingredients | Household Cleaning | I&I Marketplace

    SC Johnson Unveils New Tag Line

    SC Johnson is updating its identity and “putting a spotlight on its purpose” by adopting a new tagline. Since 1998, SCJ has referred to itself as “A Family Company.” Now, it will be known as a “A Family Company at Work f…
    06.01.18

  • Color Cosmetics | Packaging | Personal Cleansers | Skin Care | Sun Care
    Register for FounderMade

    Register for FounderMade's Show Today

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    05.29.18

  • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care
    From K to J Beauty

    From K to J Beauty

    NPD Group sizes up the latest craze.
    05.22.18

  • Color Cosmetics | Fine Fragrance | Hair Care | Skin Care
    L

    L'Oréal Proves Its Worth in Cannes

    Women of Worth campaign hits Film Festival.
    05.08.18

  • The Body Shop out-of-home (OOH) campaign

    The Body Shop recently unveiled its first out-of-home (OOH) campaign in the US leveraging two high-traffic outdoor spaces in New York City to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign calls for a g…
    05.01.18

  • Mana Launches Proprietary Brand

    Private label manufacturer Mana is rolling out its own proprietary brand to consumers. Billed as being at the intersection of hair care and cosmetics, the new line called Hush is launching with two DIY hair color products that will be sold exclusivel…
    05.01.18

  • Bright Smiles, Bright Futures

    The Colgate Bright Smiles, Bright Futures educational program has partnered with The Sloane Stephens Foundation to instill healthy habits among America’s underserved youth through a new initiative called “Serving Up Smiles.” At sele…
    05.01.18

  • Port Products in Nordstrom's

    Men’s grooming line Port Products is now available in select Nordstrom and Bloomingdale’s doors. The range is the second line from Matt and Madison Ruggieri, co-founders of men’s grooming e-tailer TheMotley.com.…
    05.01.18

  • Road Trip for L’Occitane

    L’Occitane en Provence is taking a road trip in the “L’Occi Truck,” a new retail store on wheels that marks the first-ever traveling shop experience for the brand. The vintage French Citroën H Van, often used by small-tow…
    05.01.18